Media Planning Business Director
MediaCom
London
Description
Media Planning Business Director
About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
Visit www.essencemediacom.com for more information!
About the team
Media Planners are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.
About the role
Media Planning Business Directors lead a team of planners, inspiring innovation and great thinking in media planning across multi-practice client teams for both brand and e-commerce. Alongside key day to day responsibilities Media Planning Business Director holds close client relationships and is the primary face of EssenceMediacomX’s Media Planning product for those clients. They are ultimately responsible for campaign and ecommerce planning and the delivery of business-enhancing insights. They foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.
Some of the things we’d like you to do:
- Oversee and quality assure all deliverables produced by junior team members, particularly ensuring the high-quality delivery of tactical response presentations, in-flight reporting, insightful post campaign analyses and clear and considered briefings to Activation.
- Take a lead role in client presentations, orchestrating the team as appropriate.
- Take responsibility for campaign performance against intended outcomes.
- Collaborate closely with the Strategy and Commerce Activation team, where applicable, on responses to brief.
- Lead the e-commerce planners to define the strategy across D2C & retailer campaigns, ensuring synergy across the entire campaign
- Collaborate with the Analytics team to develop client Learning Agendas.
- Work with Data Strategy to tie first party data in to planning and define the overall audience strategy for the divisions and individual brands.
- Be the point of escalation for team issues (within and outside of the team).
- Drive internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and improving team satisfaction.
- Set the quality standard for one or more planning deliverables per year, improving them over time via team/client feedback and incorporation of evolving external context.
- When appropriate, play a key role in new business pitches.
- When required, drive the success of new client onboarding, alongside Client Services.
- Identify and build out two case studies per year suitable for external recognition and award submissions.
What you can expect from EssenceMediacomX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.