Insurance Marketing Manager – Basingstoke, Hampshire

Insurance Marketing Manager

Automobile Association Developments Ltd.

Basingstoke, Hampshire


Company description

Job Title:Insurance Marketing Manager   

Location:Basingstoke – Dynamic

Salary:Up-to £50,000 DOE 

Solution bringers. Day makers. Extra milers. We are the AA. And we keep everyone’s show on the road. There for our members wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers. As an Insurance Channel Manager, you’ll always go the extra mile for our members. In return, we’ll go the extra mile for you, with excellent training, support, and development opportunities.

This is the job

Are you passionate about driving and improving channel performance across new business and renewals? As an Insurance Marketing Manager, you'll be responsible for driving AA success through managing commercial performance of our direct motor insurance channel.

You will have the opportunity to deliver against the business’s customer and commercial objectives and regulatory responsibilities. You will own a portfolio of channel activity across acquisition and retention, actively proposing changes and working with our marketing, digital and operational teams to introduce new activity to maximise commercial results, whilst balancing customer outcomes.

Ideally do you have extensive experience of driving commercial outcomes within marketing? Within this role at the AA, you’ll have the chance to really own the activity and will get access to senior stakeholders on a daily basis. It’s a role where you will make a real difference, if this sounds like you, we would love to hear from you!

What will I be doing?

Driving Trading performance across acquisition and retention to deliver the portfolio KPIs

Owning the understanding of performance of channel activity to maximise commercial results

Collaborating with business partners across CRM, Oliver, Digital, Ops, Insights, Analytics and Brand to champion Insurance business and deliver new channel outcomes

Developing and creating compelling Reasons to Believe (RTBs) and Propositions to drive an improvement in trading performance

Working with the Analytical and Pricing teams to understand drivers of current performance, identify opportunities and make recommendations to the Head of Trading to drive performance improvements

Focusing on driving self-service and its performance, through understanding performance of digital customer journeys. Work with Digital team to optimise performance of campaigns, journey performance and conversion rates

Working with Risk and Compliance teams to ensure all propositions, RTBs and channel activity work within the spirit of regulatory guidelines and work to agreed approval processes

What do I need?

Understand and have worked with cross functional team including pricing, CRM, digital and operational teams

Commercial mindset – focus on revenue and profit creation

An innovative thinker, with exceptional ability to deliver

Experience in improving commercial performance and customer outcomes in a contact centre/retention environment

Experience working in regulated subscription businesses (especially Telco or Insurance)

Additional Information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

Diverse learning and development opportunities to support you to progress in your career

25 days annual leave plus 8 bank holidays

Free AA breakdown membership 

Discounts on AA products including car and home insurance

Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more

Worksave pension scheme with up to 7% employer contribution

Dedicated Employee Assistance Programme