Director of Marketing – FinTech B2B SaaS Remote – Boston, MA

Director of Marketing – FinTech B2B SaaS Remote

HireNexus

Boston, MA

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  • 53228
  • 03 Jan 2023
  • Boston, MA
  • Sales & Business Development
  • $125,000 – $150,000
  • Ben Flanders

Job Description

DIRECTOR OF MARKETING

A next-generation financial market data provider, targeting finance and fintech institutions large and small, is seeking a dynamic Marketing professional to lead their growing team.

Responsibilities

You'll oversee the company's marketing strategy, website, GTM, social media, and overall marketing plan. This includes the following.

  • Leading the company's SEO and SEM strategy, as well as other digital ad placements.
  • Get to know our customers and industry, with the goal of creating compelling content for our user base and community.
  • Execute various inbound and outbound marketing strategies and growth hacks.
  • Create and track relevant metrics to determine the return on investment of various growth and marketing channels.
  • Determine the direction of the company's marketing plan, including high-level decisions regarding agencies.
  • Analyze sales numbers in comparison to the marketing budget.
  • Research competitors and their marketing strategies.
  • Collaborate with executives to make decisions regarding the budget, branding, and direction of the company.
  • Create and maintain a successful brand and image.

Desired Qualifications

The ideal candidate can communicate with ease on various platforms (social media, blog posts, technical content, press releases, conferences, etc). Below are other skills that we look for.

  • At least three years of working experience with SEO, digital marketing, inbound marketing, B2B SaaS social media, and/or B2B SaaS sales.
  • Strong written and verbal communications skills, especially for LinkedIn, Twitter, and Medium.
  • Knowledge of CRMs like Hubspot, as well as SEO metrics, growth metrics, and content analytics.
  • An interest in quant trading, market data, and/or the financial industry.
  • A desire to work at a fast-growing fintech startup.

Full benefits: health, dental, disability, and life insurance benefits, as well as 401(k) matching and visa sponsorships. We accommodate 100% remote work, with teammates living around the globe and paid in their local currency.

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