Audience Analytics Manager – Remote – Leading Healthcare Data Provider- SQL, Python – $130-$160,000 – New York, NY

Audience Analytics Manager – Remote – Leading Healthcare Data Provider- SQL, Python – $130-$160,000

Digital Republictalent

New York, NY

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Overview

Our client, a leading advertising healthcare provider for an Audience Analytics Manager to organize their audience analytics function and train a team of brilliant analysts in audience analytics. You will implement tools and strategies to translate raw PII data into valuable insights and recommendations. In this role, we expect you to have strong logical reasoning skills and business intelligence. The ability to communicate these findings and strategies effectively inter/intra-department is crucial. The goal of this position is to ensure the efficient use of healthcare provider and health professional data to build audiences for marketing & advertising initiatives.  

As the Audience Analytics Manager you will:

Understand business needs and objectives to develop strategies for effective audience analysis and reporting

Prescribe solutions as an acting liaison between Data Engineering, Business Intelligence, and other departments (Account Management, Sales, Advertising Operations)

Have experience working with multiple channels integrating 1st party data: Programmatic, Paid Search, Email, Social

Train and manage a team of Data Analysts on Audience segmentation best practices

Oversee all analytics operations to correct discrepancies, append/ update new data, and ensure quality of Personally Identifiable Information (PII)

Can lead or supervise developers to build optimal segments and cohorts, and explain the benefits of change management to Sales and Account Management Teams

Translate raw data into actionable audience segments; identify trends from historical performance to offer best practices and strategies for future marketing initiatives

Build systems to transform raw data into actionable, automatable business insights

Keep abreast of industry news and trends

You will thrive if:

You are an analytical thinker with a thoughtful approach to problem solving

You are a self-starter with the ability to make decisions quickly in a fast-paced environment

You are an effective communicator, with excellent written and verbal communication skills

You are effectively able to manage multiple projects to ensure all deliverables are on time and high quality

Experience and skills to succeed in this role:

Proven experience as an Audience Analytics Manager or Data Scientist

Experience with Identity Resolution, CDPs, and DMPs

Solid experience with or from an Identity Resolution Partner or Vendor (LiveRamp, Trade Desk, Criteo, Lotame, Bluekai, Merkle, Neustar, Throtle, Salesforce 360 Manager)

Background in market research and project management

Knowledge of Excel, Python and SQL; familiarity with business intelligence tools (e.g. Tableau, Google Data Studio, SAS)

Superb communication skills

Experience coaching and training a team

Perks and why you’ll love this company/ role 

Supportive team culture

Competitive pay and benefits

Unlimited PTO

Remote work environment with the option to go into the office whenever you want (in NYC)

Fun, friendly and casual work environment

Unparalleled experience with opportunities to be recognized and to build valuable skills and grow your career

Company-sponsored education and learning programs

How do You Apply?

If you’re interested in applying for this Audience Analytics Manager contact me  on the phone or call the office on Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebooktttttttttttttttt

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