Audience Analytics Manager – Remote – Leading Healthcare Data Provider- SQL, Python – $130-$160,000
Digital Republictalent
New York, NY
Overview
Our client, a leading advertising healthcare provider for an Audience Analytics Manager to organize their audience analytics function and train a team of brilliant analysts in audience analytics. You will implement tools and strategies to translate raw PII data into valuable insights and recommendations. In this role, we expect you to have strong logical reasoning skills and business intelligence. The ability to communicate these findings and strategies effectively inter/intra-department is crucial. The goal of this position is to ensure the efficient use of healthcare provider and health professional data to build audiences for marketing & advertising initiatives.
As the Audience Analytics Manager you will:
Understand business needs and objectives to develop strategies for effective audience analysis and reporting
Prescribe solutions as an acting liaison between Data Engineering, Business Intelligence, and other departments (Account Management, Sales, Advertising Operations)
Have experience working with multiple channels integrating 1st party data: Programmatic, Paid Search, Email, Social
Train and manage a team of Data Analysts on Audience segmentation best practices
Oversee all analytics operations to correct discrepancies, append/ update new data, and ensure quality of Personally Identifiable Information (PII)
Can lead or supervise developers to build optimal segments and cohorts, and explain the benefits of change management to Sales and Account Management Teams
Translate raw data into actionable audience segments; identify trends from historical performance to offer best practices and strategies for future marketing initiatives
Build systems to transform raw data into actionable, automatable business insights
Keep abreast of industry news and trends
You will thrive if:
You are an analytical thinker with a thoughtful approach to problem solving
You are a self-starter with the ability to make decisions quickly in a fast-paced environment
You are an effective communicator, with excellent written and verbal communication skills
You are effectively able to manage multiple projects to ensure all deliverables are on time and high quality
Experience and skills to succeed in this role:
Proven experience as an Audience Analytics Manager or Data Scientist
Experience with Identity Resolution, CDPs, and DMPs
Solid experience with or from an Identity Resolution Partner or Vendor (LiveRamp, Trade Desk, Criteo, Lotame, Bluekai, Merkle, Neustar, Throtle, Salesforce 360 Manager)
Background in market research and project management
Knowledge of Excel, Python and SQL; familiarity with business intelligence tools (e.g. Tableau, Google Data Studio, SAS)
Superb communication skills
Experience coaching and training a team
Perks and why you’ll love this company/ role
Supportive team culture
Competitive pay and benefits
Unlimited PTO
Remote work environment with the option to go into the office whenever you want (in NYC)
Fun, friendly and casual work environment
Unparalleled experience with opportunities to be recognized and to build valuable skills and grow your career
Company-sponsored education and learning programs
How do You Apply?
If you’re interested in applying for this Audience Analytics Manager contact me on the phone or call the office on Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebooktttttttttttttttt
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